Logo Analysis

Walt Disney logo:

This well-known logo is of the Disney castle. The castle appears magical and exciting for the target audience of small children. It connotes magic and suggests the movies they make are fairy tales and about princesses, magic and adventures. The fireworks behind the castle connote it is exciting and something to celebrate. This suggests that it is important and grand. It shows it is a big expensive company.

Summit logo:

The summit logo is a silhouette of what appears to be a mountain. This connotes that it is at the top, and as good as it gets. It suggests they are a highly thought of production company. The simple colours of black and white colours connote sophistication and appear classy.

MGM logo:

This logo has a lion as the main image. This connotes importance and power as the lion is considered an authorative, well respected animal. It is used to represent the quality that the production company has. It makes it appear impressive. This is supported by the gold text and surrounding colours. It contrasts with the black background and shows it is an expensive company, connoting its success.

Universal logo:

The universal logo is of the earth, this connotes it is a worldwide successful company. The gold font also connotes its success because it appears expensive and important. The font is also in capital letters, connoting its importance. The stars around the earth suggest it is star quality.